by TRWCBlogger | May 17, 2024 | Brand Management
You’re an author, why do you need a “brand”? It sounds so corporate and, well, you’re not. While you may not be a multinational corporation, you do have one thing in common. You’re both selling a product, and you need a positive and engaging image to go with it. Your...
by TRWCBlogger | May 10, 2024 | Brand Management
Your social media presence is often the first point of contact for your brand online, so it’s important to be purposeful in how your profiles portray you. Even though social media can sometimes feel like an intimidating snowball of doom, it can also be a great way to...
by Publisher | Mar 18, 2024 | Book Publishing, Brand Management
Corporate Publishing is More than Just Printing Every organisation conscious about its brand recognises that corporate identity comprises a varied selection of small, but very important, essentials that conjoin to send out a single, powerful message about its brand....
by Publisher | Nov 15, 2023 | Book Marketing, Brand Management
How important are book reviews? Your book is great, those who know you personally and have read your book might know that, but how about those who are yet to read your book? How do you convince them that your book is great and they should go ahead and get their own...
by Publisher | Nov 7, 2023 | Book Marketing, Brand Management
eCommerce is one of the fastest and easiest ways to make money as an author. This is because the customer experience can be a lot more fun and easier when readers buy a book from an eCommerce page. So, if you have your book on multiple eCommerce sites as well as your...
by Publisher | Oct 9, 2023 | Book Marketing, Brand Management
Social media is woven into our lives. We don’t even think before reaching for our phones to check Facebook and Instagram. We catch ourselves scrolling through our feed or drafting the next clever tweet in our head. In a world so entrenched with social media, are we as...
