by SOIPP | Mar 24, 2022 | Book Publishing, Brand Management, Idea Management
Your Title, Your Subtitle, and Why It Matters So Much when launching a new book. Challenge yourself with this simple question: what’s the purpose of your non-fiction book as it relates to your business? I’ll give you a hint. Attracting leads and clients. Drat. I think...
by SOIPP | Feb 22, 2022 | Book Marketing, Book Publishing, Brand Management
In this post, you will get ten book marketing tips to help increase your book sales as an independent author. Self-publishing is not a new phenomenon anymore as it has now become an integral part of the publishing landscape. However, there is one component that...
by SOIPP | Feb 15, 2022 | Book Marketing, Book Publishing, Brand Management
“I’m not a brand, I’m an author!” True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy. Almost every author I’ve met, whether they write literary fiction for a small...
by SOIPP | Dec 8, 2021 | Book Marketing, Book Publishing, Brand Management, Digital Publishing, Idea Management
Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. I’m talking about books. Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why? These celebrities...
by Bede | Oct 23, 2020 | Book Marketing, Book Publishing, Brand Management, Writing Tips
The title of your book is one of the most important decisions you would have to make before publishing. This is because a book’s title contributes to the sale of the book, and as a result, must be chosen wisely. Whether you are writing a novel or nonfiction, below...
by SOIPP | Sep 17, 2020 | Book Marketing, Book Publishing, Brand Management, Digital Publishing, ePublications, Idea Management, Life Enhancement, Process Improvement, Training, Writing Tips
Welcome to our World! Regardless of whatever path you have travelled, everyone has a story of value to share with the world; whether it is a life lesson; insights into business and finance; or some well-crafted tale, your story is worth sharing and Sons of Issachar...
