Blog Posts
7 Things We Can Learn from Jerry Seinfeld about Writing
Yada, yada, yada isn’t one of them. You can call me a Jerry Seinfeld fanboy. I grew up with Seinfeld, memorizing entire episodes thanks to syndicated reruns. As an adult, I enjoyed an opportunity to see Seinfeld perform live. Earlier this year, Netflix...
The Pros and Cons of Self Publishing (& Traditional Publishing)
I stumbled upon this great article from JA Konrath on his “A Newbie’s Guide to Publishing.” The piece focuses on how to make money on ebooks (if you have a minute I highly recommend reading the entire thing), but one section of the article really caught my eye (and...
5 Ways to Market a Memoir When No-One Knows Who You Are
As writers, we often feel like we are howling into the wind, throwing our words out into the world with no one listening. But there are ways that you can attract an audience even if you're just starting out. In today's article, journalist and memoir author Andrew...
Try This Unknown Writer’s Trick When You’re Staring at a Blank Page
Out of ideas? I have a trick I use often when I find myself staring at a blank page, or when I’m in the middle of a long writing project and run out of ideas. I have never seen it on any list of writing tips or tricks: Question your certainties. This trick can be used...
How Not to Write a Sales Letter
Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But — and this is big — only if you...
Your Guide to Branding Yourself as an Author
You’re an author, why do you need a “brand”? It sounds so corporate and, well, you’re not. While you may not be a multinational corporation, you do have one thing in common. You’re both selling a product, and you need a positive and engaging image to go with it. Your...
The Art of Seduction: How to Entice and Captivate Your Readers
“Is not the most erotic portion of a body where the garment gapes?” French literary critic Roland Barthes poses this question in his 1973 The Pleasure of the Text, and I find myself pondering it frequently—not only to understand the nature of desire, but as a fiction...
Marketing Your Book? Why You Should Build Your Tribe
With the social media, the tides are changing day in day out. Strategies that yielded 100% profit some decades back have been displaced by new trends. Marketing is no longer limited to promotions, advertisements, and what have you. Gone are the days when authors sit...
Social Media for Writers: 5 Quick Fixes to Build Your Brand
Your social media presence is often the first point of contact for your brand online, so it’s important to be purposeful in how your profiles portray you. Even though social media can sometimes feel like an intimidating snowball of doom, it can also be a great way to...
5 Everyday Book Marketing Tips for Authors
As I often tell authors, the good news about book promotion is the same as the bad news: There’s always something more you can be doing for your book. This means that, on one hand, you always have the opportunity to reach new readers, no matter how long your book has...
At A Glance
