by Bede | May 20, 2024 | Writing Tips
Sales letters are excellent tools for companies to generate leads. Whether you’re strictly online only or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But — and this is big — only if you...
by Bede | May 17, 2024 | Brand Management
You’re an author, why do you need a “brand”? It sounds so corporate and, well, you’re not. While you may not be a multinational corporation, you do have one thing in common. You’re both selling a product, and you need a positive and engaging image to go with it. Your...
by Bede | May 15, 2024 | Writing Tips
“Is not the most erotic portion of a body where the garment gapes?” French literary critic Roland Barthes poses this question in his 1973 The Pleasure of the Text, and I find myself pondering it frequently—not only to understand the nature of desire, but as a fiction...
by Bede | May 13, 2024 | Book Marketing
With the social media, the tides are changing day in day out. Strategies that yielded 100% profit some decades back have been displaced by new trends. Marketing is no longer limited to promotions, advertisements, and what have you. Gone are the days when authors sit...
by Bede | May 10, 2024 | Brand Management
Your social media presence is often the first point of contact for your brand online, so it’s important to be purposeful in how your profiles portray you. Even though social media can sometimes feel like an intimidating snowball of doom, it can also be a great way to...
