by SOIPP | Feb 22, 2022 | Book Marketing, Book Publishing, Brand Management
In this post, you will get ten book marketing tips to help increase your book sales as an independent author. Self-publishing is not a new phenomenon anymore as it has now become an integral part of the publishing landscape. However, there is one component that...
by SOIPP | Feb 15, 2022 | Book Marketing, Book Publishing, Brand Management
“I’m not a brand, I’m an author!” True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy. Almost every author I’ve met, whether they write literary fiction for a small...
by SOIPP | Feb 8, 2022 | Book Marketing, Book Publishing, Idea Management, Process Improvement, Writing Tips
What I like about the book industry is that someone has an idea and then shares it. Something didn’t exist, and then it does. Writing makes ideas happen. It’s one of the purest forms of capitalism. From nothing comes something, and that something can be tweaked,...
by SOIPP | Dec 9, 2021 | Writing Tips
Writing fiction is not as difficult as it might seem, as long as you follow these few simple rules. 1. Think Outside the Box It is fiction after all. Take yourself through a time machine to the past in your elementary school and imagine a kid came to class with an...
by SOIPP | Dec 8, 2021 | Book Marketing, Book Publishing, Brand Management, Digital Publishing, Idea Management
Paris Hilton has one. Rob Lowe has one too. Even Sharon Osbourne’s got one. I’m talking about books. Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why? These celebrities...
