Elevate your author brand with these social media tips for authors, curated by a literary agent who’s seen firsthand how platforms can launch writing careers. Whether you’re seeking community or crafting your next book buzz, these strategies will help you connect, engage and grow your readership.

1. Prioritise Community over Sales

Building genuine relationships beats endless self-promotion. Join writing chats, follow fellow authors, booksellers and librarians. Engage in conversations—this rapport will translate into loyal fans long before your book hits shelves.

2. Share Valuable Content

Nobody enjoys a one-note feed. Mix in blog posts, reading recommendations and industry news. Retweet useful articles, spotlight other writers and offer writing advice. Generosity sparks reciprocity—and more eyes on your profile.

3. Schedule Posts in Advance

Balancing writing and tweeting is tricky. Use tools like Hootsuite or TweetDeck to queue up updates a week ahead. A quick Sunday setup keeps your feed active, even during your busiest drafting days.

4. Play the Long Game

Follower counts grow slowly. Focus on a few hundred engaged readers rather than chasing big numbers. Genuine interactions—likes, comments and shares—are worth far more than hollow follower tallies.

5. Stick to Platforms You Enjoy

If Instagram isn’t your cup of tea, don’t force it. Concentrate on channels you find intuitive—be it Twitter threads or Facebook groups. Authenticity shines through when you’re comfortable with the format.

6. Broaden Your Platform Beyond Social

“Platform” isn’t just social media. Speaking events, guest posts, podcasts and review sites like BookBub all count. Diversify your presence to reach readers who may not scroll Twitter.

7. Show Reader Appreciation

Surprise fans with exclusive excerpts, early cover reveals or reposted fan art. A simple thank you or shout-out can turn casual readers into enthusiastic advocates for your work.

8. Host Stand-Out Giveaways

Go beyond bookmarks and mugs. Offer annotated manuscripts, limited-edition prints or classroom sets for teachers and librarians. Encourage retweets or shares to amplify reach and attract new followers genuinely interested in your writing.

9. Take Part in Pitch Events

Hashtags like #PitMad and #DVPit let you pitch directly to agents and editors. Research each event carefully to avoid impostors, and prepare a concise, compelling pitch that highlights your book’s hook.

10. Lurk on #MSWL

Manuscript Wish List (#MSWL) reveals what agents are seeking. Use it to understand market trends, not to shape your entire novel. Write what excites you—passion resonates more than trend-chasing ever will.