10 Essential Tips for Choosing the Right Publisher: A Guide for Aspiring Authors
Maximize your chances of success by partnering with the perfect publisher.

Finding the right publisher is a pivotal step in your journey to getting published. With numerous publishing options available, it’s crucial for authors to navigate their choices carefully. Whether you’re leaning toward traditional publishing, self-publishing, or cooperative publishing, making an informed decision can drastically impact your success. With over 14 years of experience in the publishing world, I’ve compiled this comprehensive list of tips to help you find the best fit for your book.

1. Explore All Publishing Options

The publishing industry has undergone a drastic evolution in recent years. While traditional publishing remains a prominent choice, self-publishing and cooperative publishing have grown into popular and viable alternatives. Explore each avenue to find the one that aligns best with your goals and vision for your book.

2. Understand How Traditional Publishers Operate

Traditional publishers are in the business of ensuring a solid return on investment. They typically look for books that are innovative, yet marketable—those that tap into current trends or create new ones. Keep in mind that trends shift, and with the right combination of inspiration, research, and persistence, new markets can emerge for your book.

3. Set Clear Goals Beyond Book Sales

Before choosing a publisher, establish what you want to achieve beyond just selling copies. Do you aim to build your author brand? Are you seeking long-term partnerships or international recognition? Knowing your larger goals will help you pick the publisher that aligns with your vision for success.

4. Be Open to Collaboration

While it’s essential to protect your book’s integrity, be open to professional feedback. Editors and publishers often have the expertise to transform a solid manuscript into a bestseller with just a few tweaks. A collaborative mindset ensures that both you and your publisher work together to create the best version of your book.

5. Assess the Publisher’s PR Strategy

Effective public relations (PR) is crucial for gaining visibility. Research your potential publisher’s PR capabilities to see if they have a dedicated PR team that can help you secure media coverage and build credibility. Publishers with strong PR networks can take the burden off your shoulders and help you gain valuable exposure.

6. Don’t Get Stuck in Limbo—Have a Plan B

It can take 12–18 months from signing a traditional publishing contract to seeing your book in stores. If your primary plan is to secure a traditional deal, have a backup plan in case things don’t move as quickly as you’d hoped. Self-publishing or working with a cooperative publisher can give you more control and allow you to get your book into readers’ hands faster.

7. Consider a Full-Service Publishing Partner

If you decide to take control of the process, partnering with a full-service or cooperative publisher can be a game-changer. These professionals handle everything from editing and formatting to distribution and marketing. They can expand your reach by listing your book on numerous platforms—way beyond Amazon—and even get it into physical bookstores or translate it for international markets.

8. Don’t Skip Professional Editing

Regardless of the route you take, ensure that your manuscript is professionally edited. A skilled editor with experience in full-length books can refine your work, enhance its flow, and bring out its best. This step is essential to ensuring your book meets industry standards and stands out in a crowded marketplace.

9. Build a Strong Relationship with Your Publisher’s Team

The publisher’s team will be your primary support system throughout the process, so it’s essential to get to know them well. Open communication and mutual respect are key to a successful partnership. If you don’t feel like you’re on the same page or your personalities clash, it might be time to reconsider.

10. Seek Expert Guidance from the Start

From day one, take full advantage of your publisher’s experience and expertise. These professionals have spent years honing their craft and can offer valuable insights that could help turn your book into a commercial success. Embrace their guidance—it’s a resource that could make all the difference in your book’s trajectory.

Choosing the right publisher isn’t just about signing a contract—it’s about finding a partner who understands your vision and can help bring your book to life in the best possible way. By carefully considering your options, setting clear goals, and collaborating with professionals, you’ll increase your chances of not only getting published but achieving lasting success. Happy publishing!