by TRWCBlogger | May 17, 2022 | Brand Management
When I was growing up, my grandfather used to say, “Get an education because once you have it, no one can take it away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take... 
by SonsofIssachar | Feb 15, 2022 | Book Marketing, Book Publishing, Brand Management
“I’m not a brand, I’m an author!” True, but the purpose of branding is the same whether you’re selling books or bran flakes: to let customers know what they’re going to get before they buy. Almost every author I’ve met, whether they write literary fiction for a small... 
by SonsofIssachar | Jul 27, 2020 | Book Marketing
by Babatunde Oladele Social media has come to stay, that is why you see individuals across income levels, large, medium and small-scale organisations, as well as public figures and institutions scurrying to have a notable presence on popular social media networks such... 
by TRWCBlogger | Jul 17, 2020 | Book Marketing, Brand Management
Having a website as an author is necessary; this is because it is a platform where your readers can get to know more about your books, as well as connect with you. However, it is not enough to just have a website, there are some must-haves every author needs on their...
