As a writer, your personal brand is how you appear to the world. Therefore, it serves to reason that a strong brand is preferable to a timid brand.

As a writer and an aspiring author, your personal brand is just as important as the books you have written. Every author should have a band of loyal followers. The question is how do you become more recognized? How do you build your influence and following? If you’re looking to build your personal brand, here are four easy steps that will take you from being a mere writer to a renowned author.

  1. Be Authentic

Your brand should be a reflection of who you are. What do you believe? What do you stand for? What are your strengths and core competences? These should also be evident in your writing.

Building a personal brand starts by developing an understanding of your true self and then sharing that with the world. Take your masks off and don’t be afraid of being vulnerable.

No use planning to be an author if you have nothing to say. But you do, don’t you? So, get started.

  1. Write! Write! Write!

Begin to write thought leadership articles and books. Discover your niche and dive into the deep.

Getting an “in” with the media, online publishers and publications can provide you the platforms you need to establish your brand. Every outlet you build a connection with increases your brand authority.

Believe it or not; people read. And the more they read your thoughts, the more likely they are to buy into your brand.

  1. Build Your Online Presence
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Do a Google search on yourself and see what pops out. Is that what and how you want to be known? Monitoring your online presence is just as vital as creating one.

Do you have social media profiles? Do they present you in the best light possible, and make you look professional?

Do you have a website for your personal brand? One of the best ways to rank in search for your name is to build a website. This gives you considerably more control over your online presence than social media

  1. Engage Sons of Issachar Concepts as Your Brand Consultant

Odds are you already know how important it is to stay on top of your game and, as you gear up to defining who you are and what people should know about you, it is also important to work with professionals who are equipped to help create and manage that brand.

Sons of Issachar Concepts is a transformational firm that offers Strategy, Publishing, Process Improvement and Life-Enhancement services to an elite crop of individuals and corporate establishments. We are poised to take you from thoughts to prints and then to massive sales with our amazing services and offerings.


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