BOOK MARKETING 101 – The Ultimate Checklist

As an author, you have to deal with marketing.

Selling your book can sometimes be a pain. With the euphoria of holding your published book in your hands beginning to wane, you are now faced with reality of getting that pile of boxed books delivered by your publisher or printer out of your house and into the waiting hands of the thousands of people you believe will be willing to pay good money for it.

When it comes to forming a marketing plan for your book, you must remember that book sales, like any other business endeavour, require strategy and planning.

There is nothing undignified about marketing your book, especially if you are determined to be seen and recognised as a successful author.

With that in mind, we have put together a checklist of proven book marketing methods every author should have. This checklist can help you create your own marketing plan for massive sales.

The Checklist

• Website
• Social Media
• Email Marketing
• Podcasting
• Amazon Profile
• Book Trailer
• Book Interior
• Bonus Book Content
• Incentive Structure
• Media Outreach Campaign
• Paid Advertising
• Online Book Tour
• Book Reviews
• Live Events
• Local Opportunities
• Networking
• Promo Materials
• Goodreads Profile
• Expert/Celebrity Endorsement

The checklist above should help you come up with a marketing campaign that you can start almost immediately. Remember that you don’t have to do it all at the same time. As a matter of fact, some of the items on the checklist are best started even before you finish writing your book or you publish.

It is very important that you are as much committed to marketing your book, building your brand and making sales as you were with writing. Your book did not write itself so you can be sure that it may not sell itself. At least, not at first. But by constantly working on your brand, building your profile and remaining committed to your marketing plan, you can be sure of good sales.

Ready to start your publishing journey? Reach out to us here at SOI Publishing. Let’s make your book the next bestseller.